EXECUTIVE COURSE
Learn with a network of professionals from companies like:
How to do organisation, company or business branding that stands out, builds trust, engages employees, and attracts and retains customers.
The need to build a power brand as a core asset has never been greater. Your brand impacts every customer, every employee, and every function. This makes branding a leadership issue, not just a marketing one.
Learn real-world skills from real world experts
Executives & Senior Managers.
HR Professionals.
Marketers.
Sales Professionals.
Business Strategists.
Change & Project Specialists.
Introducing… ‘Power Brand Building’ a high-impact expert-led short course
PRACTICAL & ACTIONABLE
Courses are designed to be immediately actionable. No padding, just proven, practical methods you can apply today.
TAUGHT BY INDUSTRY EXPERTS
Go beyond academic theories. Discover what works from experts with a lifetime of experience.
REAL-WORLD TOOLS & TEMPLATES
Use the same templates & tools used by the experts, learn to apply them, and compare your results with real-world examples.
LEARN WITH OTHERS LIKE YOU
Join a cohort of other proactive professionals. Make connections, form working relationships, and develop new career networks.
FAST, FLEXIBLE LEARNING
Courses are accessible from any device. They’re designed to be flexible and fit around your life so you can learn on your terms.
Course Overview
LEARNING OUTCOMES
Building Power Brands is a unique 8-module course. It covers a practical, real-world approach for building your own power brand — from how to build your own Power Brand Blueprint to building out your Brand Strategy (on the inside as well as the outside), to making your brand happen.
In completing the course, you will learn:
A Brand New Paradigm
How branding has moved from the marketing department to the leadership team, and what this means for the way you brand your organisation or company.
Branding Mastery
How to master the skills, concepts and techniques to build a Power Brand that makes sense and is believed and loved.
Purpose-driven Branding
How to discover the true purpose of your Power Brand and make it the driving force behind everything you do and say as an organisation.
Branding the Inside
How to build a Power Brand that builds your culture, engages employees, retains and attracts talent, and shifts your performance.
Branding the Outside
HR Professionals
Marketers
Sales Professionals
Business Strategists
Change & Project Specialists
COURSE TOPIC AREAS
- About the Brand Guy
- Making Brands Accessible and Actionable
- Styles of Planning
- Eight Essential Conversations
- Gain support and buy-in from management
- Understand the importance of aligning brand to what companies say and do
- Gather input from internal and external sources
- Conduct research to support brand development
- Develop your brand’s ambitions
- Explore and refine brand concepts
- Reduce a brand to its core essence
- Build a cohesive brand story
- Develop a congruent brand strategy (who, where, what, how, why)
- Craft language that makes your brand stand out from the competition
- Bring your brand to life with visuals
6 Brand on the Inside
- Develop customer profiles and personality archetypes
- Develop your brand promise and identity
- Articulating a clear value proposition
7 Brand on the Outside
- Aligning HR, people and culture with your brand
- Linking company values and behaviours to your brand
- Develop a clear employee value proposition (EVP) linked to your brand
- Creating a brand-driven marketing strategy and initiatives
- Creating a brand-driven culture program and initiatives
- Measuring and tracking your brand’s performance
FLEXIBLE ENROLMENT OPTIONS
SELF-PACED LEARNING
Learn at your own pace, anytime, anywhere.
LENGTH Self-paced
FORMAT Online only
COST AUD $395
- Premium self-study videos
- Frameworks, tools & templates
- Applied exercises
- Expert-led live streams
- Peer networking and collaboration
- Instructor advice and feedback
Course commences on enrolment and new materials released on a weekly basis.
COMPREHENSIVE PROGRAM
Join a cohort of other professionals in this engaging, full-featured program.
LENGTH 8 weeks (flexible)
FORMAT Online only
COST AUD $895
- Premium self-study videos
- Frameworks, tools & templates
- Applied exercises
- Expert-led live streams
- Peer networking and collaboration
- Instructor advice and feedback
Want to participate with a team of 5 or more? Contact us.
60 Day money-back guarantee
Zero-risk
We’ve diligently developed Changing the Game Academy courses with highly credentialed international leaders, and priced them affordably to ensure that participants get maximum value from a wealth of content.
We’re so confident that you will benefit from our courses, we offer a no-quibble satisfaction guarantee. If in 60-days you don’t feel satisfied, just email us at support@ctgplaybook.com and we’ll give you your money back.
Is this course right for me?
Power Brand Building is based on the pioneering work of The Brand Guy, Richard Sauerman. He has 35 years experience working for multi-national ad agencies and global brands, and then working for himself with CEOs and Executive, HR and Marketing teams to reboot and reshape their brands and businesses.
YOU WILL BENEFIT FROM THIS COURSE IF YOU ARE
Leading or supporting a market-facing brand.
Running your own business, small, medium or large, and you need a strong brand.
Leading or support business transformation initiatives.
Leading or supporting a brand-driven culture.
Operating in a B2B or B2C business where branding matters.
Working in a business or organisation that is looking at building or revisiting your brand.
WHY NOW?
- Branding has become a critical capability (or risk) and a major source of intangible value for organisations or businesses.
- More so than ever before, employees and consumers expect brands to walk their talk. It seems few organisations and companies are getting this right.
- Company culture has become a key area of focus, especially for large businesses and organisations after the Royal Commission into misconduct In the Banking and Financial Services Industry.
- On a personal level, Power Brand Building will help you to learn and develop new skills, different ways of thinking, and a greater willingness to back your own intuition.
- Branding has never been more important.
Meet your instructor
Richard Sauerman is The Brand Guy and has been ranked in the Global Top 30 Brand Gurus since 2014 (currently ranked 9th).
He has created and worked on brands at some of the world’s greatest advertising agencies (Saatchi & Saatchi, Ogilvy & Mather, DDB, McCann Erickson) as well as in his own business, from global brands (Coca-Cola, Microsoft, Levis, Streets, Toyota, Nescafe, Vodafone) to Australian brands (Arnott’s, CSIRO, QBE, Data61, Surf Livesaving Australia, Tourism Australian, Mortgage Choice) to start-ups (LeukBook, T-shirt Ventures).
Richard pioneered a new way to do branding where everything you do and say as a company or organisation is driven by and aligned to your brand strategy: the way you do business, the way you treat employees, the way you treat your customers and suppliers, your products and services, as well as [and not just] your marketing communications. He works closely with CEOs and Executive, HR and Marketing teams to reboot and reshape their brands and businesses and he is an Advisory Board member for two start-ups.
Richard runs a successful strategy, brand and communications agency called Brandcraft, he has published two books, he appears in the media on brand-related issues, and he is a sought-after speaker who delivers keynote talks and runs workshops on Real YOU, Power Branding, Branding the Inside and Business as UNusual.
Get your course brochure
Find out more about the Power Brand Building course.
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